Joanne is both a student and champion of corporate culture, transformational change, strategy, and authentic leadership.  She is privileged to contribute award-winning expertise to organizations across North America.  Her most profound inspiration and insights came from a decade of entrepreneurship and another decade spent defining, evolving and sustaining the legendary corporate culture at WestJet Airlines.  With unprecedented growth and expansion, change was definitely a constant and getting it right mission-critical. Joanne has also led innovation and transformation in law-enforcement training, courtroom representation, legal services marketing, and creating culture-propelling workspaces.  A dynamic and sought-after consultant, teacher and speaker, her greatest reward is witnessing people and organizations change and grow together. Mount Royal University has honoured Joanne with a Distinguished Teaching Award for her contributions in leadership, culture, strategy, and change.